Kenya Brand Identity

Our interviews and research found that Kenyans are increasing their standard of living and desire a greater access to information. Rather than prescribe a national identity, we wanted to let Kenyans do so.

“o.ne.ke” ("ne.ke" being a Kenyan domain), or One Kenya, is a text message and mobile web platform that hosts fact-oriented, moderated Question-and-Answer dialogues among entrepreneurs in formal and informal markets. The campaign around this emphasizes transparency and Kenya's rapid growth, highlighting single entrepreneurs or, for example, news articles about Kenyan progress.

Project via design agency Grow and the Kenyan embassy in Stockholm.